Soapbox is a regular feature where I sound off on various tech topics/products that I’m interested in (or hate). This is just my $.02, so consider yourself warned. This week’s subjects are World of Warcraft, Netflix and Microsoft, and Apple’s marketing are all on the hot seat.

World of Warcraft

An article I caught yesterday about three statistics that lie got me thinking about the PC gaming business. It seems pretty popular these days to argue over whether PC gaming is dead/dying or not, and invariably someone on the pro-PC side makes some comment to the effect of “PC gaming is still doing great, look at World of Warcraft!”

I won’t say that PC gaming is dead (it isn’t doing very well relative to the rest of the video game industry IMO though), but using WoW as an example is a joke. It is the very definition of a statistical outlier. How many PC games make even 5% as much money as WoW? Very, very, few. It is just as foolish as saying that high gas prices aren’t hurting car companies because Honda had a good quarter, even though Ford, GM, Chrysler, and even Toyota are doing bad.

Netflix and Microsoft

Next up is Netflix streaming to Media Center and/or the Xbox 360. I just don’t get why Netflix and Microsoft aren’t being very aggressive in this arena. It is a win-win for both companies, and not that difficult technically. After all, homebrew hackers have made software that can do it.

Think about it, on the technical side Netflix is already using Microsoft’s DRM and codecs which VMC (Vista Media Center) and the 360 already support. On the marketing side of things it would allow Netflix to really push their way onto peoples’ TVs over the Internet, and would give them something that their main rival Blockbuster could not match.

From Microsoft’s side, they would have the only console that can do Netflix. I’m sure some Microsofties would worry that the Xbox Live Video Store would be hurt by this, but I’d bet that wouldn’t generally be the case. First of all, most of the fair on Netflix’s Watch Now is older less popular films/shows, and Xbox Live has mostly new releases and current shows. Second, it could actually increase people’s use of their 360 as a TV/movie device. As people start using their Xbox for TV/movies (via Netflix) more often, I’m sure they’ll think about renting/buying that new movie in HD from Xbox Live.

Even without Microsoft’s approval I’m pretty sure Netflix could do it via some proxy software that would serve up UPnP streams. Videos from Vongo, CinemaNow, and Amazon Unbox all play over UPnP on an Xbox 360 because they use Microsoft’s DRM/codecs. There is no reason it shouldn’t work.

The Fastest Mac Evar!

I don’t know, maybe it is just me getting AMF (Apple Marketing Fatigue), but they need to stop with the “Fastest/Best/Super-est Mac/iPhone/OS X/Single-Button-Mouse Ever” crap. Who really cares? Isn’t it a given that the new model of Apple’s fastest computer would be faster than the old one? What would people say if Dell said “The fastest Inspiron ever”?

It just seems so juvenile (along with their ads). Honestly I hear more imaginative declarations of superiority from the dregs of the Xbox Live community.