If the on-going debacle that is MobileMe is to highlight anything it is this: don’t do Apple 1.0. They may have some great ideas but their history with introducing new products is terrible. Even I was shocked when I started making this list of their recent 1.0 snafus.

Just look at their 1.0 product short comings that a subsequent version fixed:

• iPod: firewire only, no iTunes for Windows, no service to replace old batteries, mechanical scroll wheel
• iPhone: no 3G, no GPS, no third-party software, no contacts search, no corporate e-mail/contacts/calendar sync, 4GB model, couldn’t easily use third—party headphones, no music ringtones, etc
• iPod Touch: pretty much the same list as the iPhone but you have to pay for each update even though they are free for the iPhone and new iPod Touches
• AppleTV: couldn’t purchase or download content on the AppleTV, measly 40GB hard drive, no support for Dolby Digital 5.1, had to be connected to a computer to do anything, apparently people are still unhappy with the state of AppleTV
• Mac OS X: launch version had almost zero software, ran very slowly, no DVD playback, no CD burning, no Windows/Samba file-sharing, no built-in search
• MacBook: palm rest discoloration, cracking plastic, low quality 6-bit LCD panels, you could only order it with 512MB of RAM, had draft-N wireless support but you had to pay $5 to use it, excessive heat made Apple label it a notebook instead of a laptop (because it is too hot for your lap apparently)
• And now MobileMe: “1%” of users couldn’t access their mail for weeks (as of this writing I’ve seen reports that some still can’t), Apple’s idea of PUSH technology isn’t actually a PUSH at all, exchange contact and calendars don’t sync, and now they are adding MobileMe software onto non-MobileMe users’ PC via iTunes without asking or even telling them

Basically, within a year or two of each product coming out a new revision/version comes out that fixes the glaring bugs and notably missing features, and sometimes even costs less. If you ask me, it really does seem like 1.0 is more of a paid public beta test for Apple. The thing that amazes me is how they can get their users to forget about all of this. That is some amazing marketing…