Soapbox: Apple Fiction and Machiavellian Self-Interest

Soapbox is a new regular feature where I sound off on various tech topics/products that I’m interested in (or hate). This is just my $.02, so consider yourself warned. Apple gets another beat down this week…

AppleTV is first up on the chopping block. Personally I love how Steve Jobs said at Macworld 2008 that AppleTV 1.0 was more about sharing music and pictures. If that was really the case then why was it called AppleTV? It is funny that a device with TV in the name has hardly any TV content. Especially since the departure of NBC from iTunes. AppleTV “Take Two” is about movies; it won’t be until AppleTV “Third Time’s the Charm” that you’ll get the TV part. Yet another reason why people should hold off on the AppleTV. Read more

Filed In: Apple, Tech Stories
February 5, 2008

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© 2009 J. Paul Ellis